Founder
FOUNDER & CREATIVE DIRECTOR
CHANDRA KANT PALSANIA (SONU) BEGAN HIS JOURNEY IN JEWELRY BY HAND-CRAFTING CUSTOM PIECES FOR CLIENTS IN THE GREATER TORONTO AREA. INSPIRED BY BOLD, ICONIC FIGURES AND THE CULTURE THAT SHAPED HIS YOUTH, HE DEVELOPED A DISTINCT DESIGN LANGUAGE ROOTED IN PRECISION, DETAIL, AND A RAW, D.I.Y. MINDSET.
WORKING WITH WATCHES, GRILLZ, AND DIAMOND PIECES, CHANDRA KANT BUILT HIS REPUTATION FROM THE GROUND UP — CREATING ONE-OF-A-KIND, HAND-FINISHED CREATIONS THAT REFLECTED HIS OBSESSION WITH AUTHENTICITY AND CRAFTSMANSHIP.
IN 2023, HE ESTABLISHED DRASOO IN CANADA. STAYING TRUE TO HIS ROOTS, HIS IMMIGRANT JOURNEY, AND HIS RELENTLESS, MAVERICK SPIRIT, HE GREW DRASOO INTO A BRAND WITH A DISTINCT ARTISTIC VISION — A CELEBRATION OF MODERN LUXURY, STREET INFLUENCE, AND WORLD-CLASS CUSTOM CRAFT.
Heritage
Origins & Influences
BORN FROM JAIPUR AND REFINED IN TORONTO, DRASOO HAS FORGED ITS OWN PATH IN MODERN JEWELRY. BUILT ON AUTHENTICITY, CRAFTSMANSHIP, AND INDEPENDENCE, THE BRAND EVOLVED FROM A SMALL CUSTOM PRACTICE INTO A RECOGNIZED NAME IN CONTEMPORARY LUXURY.
WITH EACH NEW RELEASE AND PARTNERSHIP, DRASOO CONTINUES TO SHAPE A DISTINCT IDENTITY — ONE DEFINED BY PRECISION, CREATIVITY, AND A FEARLESS APPROACH TO DESIGN.
DRASOO’S CULTURE PRIORITIZES QUALITY, INNOVATION, AND MODERN ARTISTRY.
Materials & Craftsmanship
DRASOO IS BUILT ON PREMIUM MATERIALS — FROM SOLID SILVER AND GOLD TO HAND-SELECTED LAB DIAMONDS, MOISSANITE, AND NATURAL DIAMONDS. EVERY PIECE IS CRAFTED WITH AN UNCOMPROMISING COMMITMENT TO QUALITY AND DETAIL.
EACH DESIGN REFLECTS PRECISE HANDWORK AND MODERN TECHNIQUE, BLENDING INNOVATION WITH TRADITIONAL JEWELRY ARTISTRY TO CREATE A DISTINCT, REFINED FINISH.
DRASOO’S CRAFT PRIORITIZES DURABILITY, BRILLIANCE, AND A STANDARD OF LUXURY MADE TO LAST.
Cultural Philosophy
DRASOO BLENDS ITS ROOTS FROM JAIPUR WITH THE MODERN ENERGY OF TORONTO, CREATING A CULTURAL LANGUAGE THAT HONORS TRADITION WHILE EMBRACING CONTEMPORARY STYLE. THIS SPIRIT FLOWS INTO OUR SIGNATURE BUSTDOWN WORK — A MODERN FORM OF ART THAT REIMAGINES LUXURY THROUGH PRECISION AND PERSONAL EXPRESSION.
THE BRAND’S AESTHETIC MERGES TIMELESS SOUTH ASIAN ARTISTRY WITH NORTH AMERICAN STREET INFLUENCE, SHAPING A DISTINCT FUSION OF HERITAGE, IDENTITY, AND HIGH-END DESIGN. FROM CUSTOM GRILLZ TO DIAMOND-SET WATCHES, EACH PIECE CARRIES A STORY ROOTED IN CULTURE AND CRAFT.
Savoir-Faire
EACH DRASOO PIECE BLENDS INNOVATION AND TRADITION, FROM BUSTDOWN WATCHES TO CUSTOM GRILLZ AND DIAMOND JEWELRY, REFLECTING THE BRAND’S DEDICATION TO CRAFTSMANSHIP.
EVERY STEP — FROM HANDSETTING STONES TO FINAL POLISHING — IS EXECUTED WITH METICULOUS CARE, ENSURING A DISTINCTIVE TOUCH AND A FINISH THAT CARRIES THE SIGNATURE OF THE ATELIER.
DRASOO’S SAVOIR-FAIRE CELEBRATES TECHNICAL EXPERTISE, ARTISTRY, AND A MODERN APPROACH TO LUXURY, WHERE EVERY PIECE TELLS A STORY OF SKILL, PASSION, AND DETAIL.
Timeline
Brand Founded
Drasoo launched in Jaipur, India, bringing a vision of bespoke luxury jewelry to life.
Expansion to Toronto
Chandra Kant Palsania (Sonu) brought Drasoo to Toronto, blending South Asian heritage with modern North American style.
Flagship Experience
Showcased signature pieces through curated retail partnerships, offering clients an immersive Drasoo experience.
Expansion & Recognition
Expanded reach across Canada and North America, gaining acclaim for bustdown watches, custom grillz, and diamond jewelry.