About_Drasoo

FOUNDER

Sonu Palsania is the founder behind Drasoo, carrying forward a legacy rooted in jewelry craftsmanship as the fourth generation of his family in the same business. Built on years of immersion in the trade and shaped by nearly a decade of relentless work alongside family, his approach blends inherited expertise with a sharp understanding of what modern luxury clients seek today.His vision for Drasoo is to take the trust, artistry, and precision of a traditional jewelry lineage and translate it into a more contemporary, global, and design-led brand. Under his direction, Drasoo focuses on creating custom pieces that feel exclusive yet meaningful — where craftsmanship, innovation, and individuality exist in perfect balance.Sonu’s journey reflects more than business continuity; it reflects evolution. By merging generational knowledge with a refined aesthetic and a modern custom process, he is shaping Drasoo into a brand that honors heritage while speaking to a new era of luxury.

DRASOO'S CRAFT

Drasoo is a luxury custom jewelry house built for those who want their pieces to feel personal, rare, and unmistakably their own. The brand positions itself around exclusive custom jewelry, serving clients across Toronto, Montréal, and worldwide, while offering creations in natural diamonds, lab-grown diamonds and moissanite. At its core, Drasoo is about transforming vision into form. With an emphasis on in-house design, custom-made pieces, 3D CAD development, photorealistic renders, and handcrafted execution, the brand presents jewelry not simply as an accessory, but as wearable art shaped around identity, taste, and presence. Drasoo’s vision is to redefine modern luxury through customization, craftsmanship, and intimacy — creating pieces that do not follow trends, but outlast them. Every detail is approached with intention, so the final result feels elevated, timeless, and deeply personal.